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Will Bottega Veneta find its Prince Charming?
150 150 SUSANNA NICOLETTI

Bottega Veneta is the luxury brand of Kering group, clearly grown with the objective of representing the Hermès approach inside the Group. Everything was perfect…

The Age of Luxury Pop-Up Brands
150 150 SUSANNA NICOLETTI

Maximizing profit is the key objective for many luxury brands. Digital and new media are a crucial tool and, in a sort of a rat…

Disruption is the Worst Enemy in Luxury
150 150 SUSANNA NICOLETTI

One of the most often used word by marketers is “disruption”. The second most used probably is “digital”. It seems that disruption is a must…

#Gucci and the Art of Mixology ‘til Death
150 150 SUSANNA NICOLETTI

Gucci Alessandro Michele showed the brand Cruise Collection in a Roman necropolis turned romantic promenade two centuries ago in Arles, France last week. The event…

The 5 Rules for Making a Luxury Brand Thrive.
150 150 SUSANNA NICOLETTI

It’s not surprising that a CTO who worked at Tesco and Unilever before leaves Richemont after five months in the role. The most relevant luxury…

Bernard Arnault Secret of Success
150 150 SUSANNA NICOLETTI

Bernard Arnault is the founder of the #1 luxury group LVMH, composed by 70 brands. His interests include leather goods, jewelry and watches, wines and…

Donatella #Versace and the Art of Evolving a Luxury Brand DNA
150 150 SUSANNA NICOLETTI

The DNA of a luxury brand is one of its most precious assets. It represents the backbone of the brand, its uniqueness, its point of…

Is #Gucci an Obstacle to #BottegaVeneta Growth?
150 150 SUSANNA NICOLETTI

Gucci stunning double digit growth of the past three years was confirmed a few days ago by a +27,1% in the first 2018 quarter. Gucci…

Luxury Brands DNA Trap
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Luxury brands tend to consider themselves as the fierce guardians of their own heritage and DNA. They focus on history and heritage developing exhibitions, movies,…

#Vuitton and #Dior Multi-Faceted Approach to Creativity
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A new trend in high-end fashion is taking place. Dior paved the way for this approach a long time ago: the multi-creative directors global brand.…

Candid #KarlLagerfeld or an Open eye on Fashion
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The luxury Kaiser recently released an interview to Numéro where he honestly told what he thinks (like it or not). Despite all the big titles…

#Armani vs. #Gucci or Style vs Show
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Published on LinkedIn on February 26th, 2018 Giorgio Armani was disappointed by Gucci showing models carrying severed heads during the fashion show. He said it…

Fendi Next Chapter
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With a newly appointed CEO, Serge Brunschwig, Fendi starts a brand new chapter of its life. Since LVMH acquisition the brand has been very successfully…

Gianvito Rossi or the Golden Boy of Shoemaking
150 150 SUSANNA NICOLETTI

Gianvito Rossi is a very discreet designer who prefers travels and meetings with key partners rather than interviews and public appearances. Son of Sergio Rossi,…

#Valentino or The Benchmark for Luxury
150 150 SUSANNA NICOLETTI

Valentino has a glorious heritage, an amazing present and a shining future. Why? it’s owned by a very discreet and smart fund that deeply respects…