#Gucci and the Art of Mixology ‘til Death

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Gucci Alessandro Michele showed the brand Cruise Collection in a Roman necropolis turned romantic promenade two centuries ago in Arles, France last week.
The event took place at night time and started with church bells ringing and a catwalk on fire.
115 men’s and women’s looks were shown in cemetery lit up by candles.

The collection was very Alessandro Michele, a pot pourri of Victorian meets Chateau Marmont meets hipsters meets John Dee meets some zombies.
The music was angelic, the inspiration was evil.

No need to see the clothes, the accessories, the looks clearly.

Models walked like zombies for an audience of fashion victims.
‘Til death will do them apart.
The event was the statement of a very powerful brand that is facing one of the most common fears in the industry: death.

While other brands such as Dior and Vuitton focused on creativity, art and empowering women, Gucci highlighted a clear concept: Dante’s Inferno.
The location was the Alyscamps, in Arles.
The place where people beloved by the Gods were laid to rest forever. Were they should “live” happily ever after. Turned into Inferno, instead.

Nothing is what it seems. Not even at Gucci?

The show was clearly a deadly blast.