#Valentino or The Benchmark for Luxury

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Valentino has a glorious heritage, an amazing present and a shining future.


  • it’s owned by a very discreet and smart fund that deeply respects the luxury expertise of the company managers and their long term strategy
  • Stefano Sassi, the CEO, loves being backstage and talking with facts and figures
  • it is still personally supported and inspired by the founders, Valentino and Giammetti
  • it has created beautiful iconic products
  • Pier Paolo Piccioli is driving the brand to new heights (the last Paris Haute Couture show got an enthusiast standing ovation)
  • they are growing steadily and with a long term vision
  • the advertising campaigns are inspiring with a link with the past (see the Gilles Bensimon 1988 campaign with Yasmin Le Bon)
  • the Brand is still chic and cool and not too fashionista nor polarizing
  • the brand image is fresh and appealing to a transversal target
  • the jetsetter, Rome, Italian lifestyle meets an international audience of cool people, celebrities and bloggers approach is very distinctive and impactful
  • the collections are very powerful and wearable

The Best-in-Class. A great example for many competitors.