THE FASHION DISPATCH
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#FrancaSozzani. A tribute
150 150 SUSANNA NICOLETTI

Today, two years ago Franca Sozzani left us. Sad time. The last time I saw her it was at a gala dinner. I was with…

Patagonia, a Truly Sustainable Company.
150 150 SUSANNA NICOLETTI

When, following Trump tax cuts, Patagonia CEO realized that the company benefited of a plus 10 million US dollars, she could have decided to use…

#Luxury is About Time (not Pricing)
150 150 SUSANNA NICOLETTI

I recently decided to print new business cards for my The Fashion Dispatch. A website with a kind of typewriter font, no pictures and well,…

“Time for an Urgent Awakening” for Fashion Brands
150 150 SUSANNA NICOLETTI

As per the McKinsey & Company “State of Fashion 2019” next year won’t be easy, and the consulting firm calls for an urgent awakening all…

Golden Rules for Luxury CEOs and Founders
150 150 SUSANNA NICOLETTI

Some key learnings from what happened last week. China is increasingly the battlefield for Brands survival and growth. Be focused, learn the rules and try…

“Ego is Your Enemy” Some Key Insights for Fashion People
150 150 SUSANNA NICOLETTI

This post was inspired by by Tracy Short question, this morning on LinkedIn, about books. A must read for fashion and luxury professionals is the…

Millennials? A Short Term Strategy.
150 150 SUSANNA NICOLETTI

Many luxury and fashion brands are cashing in thanks to the Millennials wave. What’s the reason behind such an obsession? 1. A fresh target makes…

Wanda Ferragamo or the Power of Values
150 150 SUSANNA NICOLETTI

Rectitude is the word that describes at its best la Signora Ferragamo. In a world of superficial show-off ers, she was the epitome of values…

China Crackdown or Never Put All The Eggs in One Basket
150 150 SUSANNA NICOLETTI

China controls on “daigou” are worrying the investors of the luxury groups listed at the stock exchange. The habit of Chinese tourists buying luxury goods…

Fashion or “What got you here, won’t get you there” (Marshall Goldsmith)
150 150 SUSANNA NICOLETTI

There is a general sense of tiredness and lack of purpose this time at Fashion Weeks. Dozens of Fashion zombies walk around from a party…

#ChiaraFerragni Wedding or “Just Kids”
150 150 SUSANNA NICOLETTI

Like it or nor Chiara Ferragni is a very powerful influencer. She has more than 14 million followers on Instagram and some of her posts…

#ItalianPride : Enzo Ferrari and why HR aren’t always right
150 150 SUSANNA NICOLETTI

Enzo Ferrari in 1918 was rejected by Fiat. “It was the winter of 1918-1919, extremely cold, I remember it with lots of pain. I was…

#ItalianPride: all the roads lead to #Valentino
150 150 SUSANNA NICOLETTI

Valentino Garavani founded the eponymous Maison in 1957. Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business. Valentino and…

#ItalianPride : Supertuscan wines or The Rebels on the Throne
150 150 SUSANNA NICOLETTI

Once upon a time there were Italian regions mastering the art of wine-making. Tuscan was one of them. Chianti was the Place. And Sangiovese was…

Zegna Shines a Light on Old, Good Italy
150 150 SUSANNA NICOLETTI

Ermenegildo Zegna Men’s show in Milan. Unforgettable. The choice of Oscar Niemeyer Palazzo Mondadori unexpected and spot on. The sunset lights were perfect. The collection…