How can outdated Fashion Brands switch to a successful mindset?
How can Founders and Managers turn stagnating Fashion Brands into cool Brands again?
A new mix of attitude, vision and implementation is needed.
Most of the existing Fashion Brands are trying to float, they are stagnating. They fail to develop, progress or advance. They should thrive, instead.
They simply miss the point. They simply miss the Courage to Evolve.
They might be reminded they should be the Steve Jobs of Fashion. They should be Fashion Brands 4.0
It’s simple and scary, and most of them won’t make it.
Unless their founders and managers…
1 Stay Hungry, Stay Foolish. Be ready to manage constant change, evolve yourself, be open, be curious, be efficient, innovate, get the right advisors, set up a strategy AND implement it. Follow the action plan. Listen to your collaborators. Don’t micromanage. Inspire and thrive.
2 One man show is out. Find the right people to be surrounded by. Find your Jony Ive, find your Tim Cook. Work in a team. Motivate your people. Inspire them. Make their lives better.
3 Set up a brand new HR philosophy. Visit Google, Apple, Facebook, LinkedIn headquarters. Learn from the Silicon Valley. This is a very interesting article on how Google manages the recruitment and the employees https://www.inc.com/minda-zetlin/heres-why-bosses-at-google-are-not-allowed-to-hire-fire-or-promote-employees.html
4 Employees engagement. “It doesn’t make sense to hire smart people to tell them what to do; we hire smart people so they tell us what to do”.
5 No nostalgia. “If you want to live your life in a creative way, as an artist, you have not to look back too much. You have to be willing take whatever you’ve done whoever you were and throw them away”
6 The power of Editing. “Deciding what not to do is as important as deciding what to do”. Decisions must be taken and a direction must be set up.
7 The Power of Creation vs Billionaire attitude. “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful…That’s what matters to me”
8 Fashionable Beginners aka Every Now and Then Fire Yourself. “Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life”
9 Profit and Product. “If you keep you eye on the profit, you are going to skimp on the product. But if you focus on making really good products, the profits will follow”
10 THINK DIFFERENT. Be a leader, not a follower!