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The 2020 Luxury Bravehearts Manifesto. Are you ready to Rock?
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The 2020 Luxury Bravehearts Manifesto Bernard Arnault once said “luxury is the only industry granting luxurious margins” This belief, and the traction that most recently luxury brands had at the…

When Creativity is not Enough
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Creativity alone is not enough. Neither is analysis. In fashion our marketing job is to integrate the two in an efficient way to successfully develop projects. Roger Martin, a renown…

Beautiful Men’s Fashion Does Exists … and It’s at Pitti Uomo
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Beautiful Men’s fashion does exist…and it was at Pitti Immagine Nowadays it is challenging to find beautifully made Men’s fashion that is wearable and refined. When fashion brands are forced to promote…

Why Start Up are not for everybody. Especially in Fashion
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Start ups are not for everybody. Especially in fashion There is certainly a startup hype growing in Europe and now it is conquering also the secluded and self-referred fashion industry. While…

How Richemont is shaking the fashion industry
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The Swiss group founded by Johann Rupert is certainly a leader in driving hard luxury brands to long term success. Its formula has created some of the most prestigious companies in the…

Why Fashion Marketing is Pivotal
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“I think the future leaders of fashion companies are going to be marketers, not merchants” Andrew Rosen, former CEO and Theory founder That’s specially true for the US fashion industry…

Why Fashion needs Equal Opportunities, not Diversity
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It is news of today that Prada created a Diversity and Inclusion Advisory Council co-chaired by director Ava DuVernay and artist Theaster Gates. “Prada is committed to cultivating, recruiting and…

“Ego is Your Enemy” Some Key Insights for Fashion People
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This post was inspired by by Tracy Short question, this morning on LinkedIn, about books. A must read for fashion and luxury professionals is the book written by Ryan Holiday…

Why Gucci is the most relevant Brand in Fashion now (and why it doesn’t set the example)
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Corriere della Sera published an interview to Gucci CEO Marco Bizzarri last Saturday. Bizzarri is a great believer in change, being curious, listening to young employees, disrupting the status quo.…

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