It’s been a great success! Thank you to the more than 3,000 fashion insiders who followed my webinars!

Thanks to the amazing speakers who dedicated their precious time to share ideas and projects with our community.

Thank you to Michelle Davis at The Student Hotel who supported the project and helped me me it come true!

This is just the beginning of our community and I will create many more activities around it.

See you in October 2020 for another inspiring Series of this crazy club!

Do you want to know more about how Augmented Reality and Virtual Reality can help the fashion and luxury industry to overcome the challenges of the coronavirus outbreak?

Then follow my conversation with Amrita Maria a fashion and innovation expert and global business manager at Obsess a ground-breaking fashion start up collaborating with prestigious brands such as Dior and Chanel.

Obsess mission says:

“Obsess is reinventing the e-commerce interface for discovery-driven product categories. Our mission is to turn online shopping into an experience. And replace the monotonous grid e-commerce interface that hasn’t changed since it was created by Amazon 25 years ago to sell books.

Obsess is an Augmented & Virtual Reality software platform for experiential shopping. Our proprietary technology enables brands and retailers to serve 3D 360 shopping experiences on their websites, mobile apps and social channels via our 3D Commerce Cloud.”

Obsess also developed virtual showroom for the likes of Camera della Moda Milano/Diesel

“Amid cancelled buyer appointments due to coronavirus and changing structure of fashion week, it has become imperative for brands to update their wholesale process in short order.

Obsess can help by creating beautiful 360 VIRTUAL SHOWROOMS that immerse buyers in the brand experience – visually present the theme of a collection, going beyond the basic catalogue view in b2b ordering platforms. All accessible on a phone or computer – no travel, app download, or headset needed. To minimize the impact on next season, when consumers emerge from the lockdown and are ready to shop.”

The coronavirus outbreak made start up like Obsess highly sought after by fashion and luxury brands looking for new, efficient, plug and play digital solutions.

On May 14^th at 4pm join us via Zoom or Facebook live on the page of The Student Hotel.

Bring your own cup!

China is definitely the biggest player in luxury and fashion. Its relevance grew exponentially in the past 15 years.

An article on Jing Daily says that:

Bain and Company, collaborating with Fondazione Altagamma, the Italian luxury goods manufacturers’ industry foundation, published their latest report, “Bain & Company Luxury Study 2020 Spring Update,” which sheds light on how China will only increase in importance for luxury players, as Chinese consumers will account for nearly 50 percent of the global luxury market — valued at €320-330 billion — by 2025. Thanks to China’s speedy recovery from the COVID-19 lockdown, its vast generation of young and internet savvy consumers, brands that can understand the China market are likely to survive this crisis and thrive in the long-term.

Nevertheless, the luxury market will face a difficult year ahead. The report expects that for the full-year 2020, the market could contract between 20-35%, depending on the speed of the recovery. And for the luxury market to reach pre-COVID-19 levels, don’t expect that to happen until sometime 2020 and 2023.

In the midst of the crisis, mainland China, its vast online channels, and the accessories category have been the only bright spots for the global luxury market. Both Europe and the US are still deeply impacted by the ongoing pandemic and having the slowest recovery.

Jiaqi Luo is a fashion and luxury expert and writer.

In our conversation we will talk about what’s next for luxury, the Chinese customer attitude, the booming social media, how relevant is the cultural acknowledgement for a brand willing to conquer the Chinese market.

We will also focus on the expectations of Chinese customers versus the luxury and fashion brands.

On May 7^th at 4pm join us via Zoom or Facebook live on the page of The Student Hotel.

Bring your own cup!

We are all worried about the future of the fashion and luxury industry…following the shutdown obliged by the coronavirus worldwide lockdown, the state of the system is very fragile.

This week I will be in conversation with luxury expert, brand consultant and advisor and Polimoda professor Marco Crisci.

From Cap Gemini website, Gabi Ledesma, Vice President Global Retail and Consumer Products at Capgemini wrote:

“The coronavirus crisis has left a mark across all industries. Fashion, with its non-essential product lines, has been especially hard hit and, unfortunately, many will not be able to repair the damage and recover.

This is part of a new reality within the fashion industry. There will be winners and losers. Some companies in the industry are better positioned to cope due to their stronger foundations, while many are at risk of disappearing. The group of winners will consist of enterprises that are able to respond to the current challenges while capturing the necessary trends. As economies open slowly, those who survive will be the ones who realize that the fashion industry will have a new normal and adapt their strategies accordingly.

The post-pandemic consumer will be different. While it is no surprise that more shopping will be online, consumers will also have different expectations from their shopping experiences. For instance, people will be buying more casual and comfortable clothing, as remote work assumes a greater role for many employees. Merchandising and supply chains will need adjustment.

Customer engagement will be crucial and more important than before. First, to retain business from loyal customers who may be shifting their product preferences, and second, to build new loyalty by targeting customers that do not currently buy from them. By looking to create a different level of intimacy, they can secure new customers whose preferences will be more malleable than before, due to their changing needs and perspectives. To that end, the companies that are tuned into customer analytics and rapid sensing will be ahead of the curve in understanding the new type of customer that will emerge from this time.

The new normal will require transformation in business operations. While the trend was already aimed towards greater efficiencies, there will be more emphasis on quicker processes to support a more customer-centric organization with speed. Enterprise systems will need to be simpler and more flexible.”

The conversation with Marco Crisci is about the weaknesses of the industry and how a recovery from this outbreak will be possible.

A key business conversation.

Join us and bring your own cup!

Do you feel as a mission to promote sustainability in fashion also as a customer?
You don’t know how and where to find certified and cool sustainable products?
Are you willing to know more about Italian start-up founders, living abroad and developing sustainable business?

This webinar is for you!

This week, on April 23^rd at 4.30pm, I will be in conversation with Iris Krami, co-founder of fashion digital platform and search engine Renoon and Youtube phenomenon teaching yoga.
Via Zoom or live on the Facebook page of The Student Hotel Firenze.

“RENOON is the new search platform for sustainable fashion, created to empower you to find sustainable alternatives to match your values and unique style. RENOON is one of the top10 tech start-up selected by Prada, Marzotto Group among the partners for Startupbootcamp FashionTech accelerator program, currently taking place in Milan. Through the in-house developed technology, RENOON empowers its users to find in one single place all the latest sustainable collections from their favourite brands, as well as discover new labels that design and produce items in a sustainable way. Because RENOON’s mission is to accelerate the transition towards a more sustainable fashion industry (currently more polluting to the planet than airline and transportation combined), the newly born start-up will be helping Startupbootcamp partners to reach consumers in a better way with their sustainability messaging. RENOON’s technology can aggregate hundreds of thousands of products, delivering”

“We want to make it possible for users to enjoy fashion and its beauty whilst protecting our planet”, says Iris, co-Founder and CEO of RENOON. “When you are born and raised in Milan it is natural to love fashion. It makes life beautiful and enjoyable. There are so many brands and products already in the market that we should have easier access to. On the other side, there are brands, material producers that are trying to do better, but fail to be recognized by us as consumers. RENOON’s team is trying to change that for users by putting all information and alternative products on their hands according to their own values”.

Let’s meet virtually for this talk, and, bring your own cup!

Do you know powerful can be artificial intelligence at the service of social media listening?
Are you eager to know more about digital intelligence for business growth?

Then join me in a conversation with Gianandrea Facchini, founder and CEO of Buzztech.

Buzztech is a digital intelligence agency that developed tools for web and social media listening and “measuring the impact of conversation, search, advertising on the bottom line”.

As they say “To deliver the best, most accurate results we integrate our large repository of sources and our proprietary social media listening engines with Webhose.io and Twingly, data providers for the most relevant listening companies.”

Buzztech also developed a tool that “measures this impact showing correlations between the trend of conversations, Google searches, other communications index (to be chosen by the client) and sales or SOM.”

In a word that is increasingly complex AI is the best way to help understand the market trends, the sentiment of the people about a brand, a product, an event.

There will also be space to talk about “Ahead”, a new project launched during the coronavirus lockdown.

“None of us was ready to face the situation we have being living in since February 2020, nor as individual nor as organizations.
More than two months later the beginning of the lockdown there are industries still struggling to cope with the current scenario and without a clue on what’s next.
The uncertainty of the exit strategy, on how long the pandemic will last, if it could be back in the next months or weeks, these are all factors threating a global financial infrastructure, more fragile than the expected.

The first setback is on clients which bought goods and services they cannot enjoy
The second setback is on clients which would have loved to buy goods and services and are discouraged by delivery issues (goods not available, delivery time postponed in terms of weeks if not months)
The third setback is on clients which are not familiar with credit card and other electronic mean of payment and could therefore eventually give up their purchases

Of course, all these setbacks are on organizations as well as they may not be able to sell goods and services or not being able to produce and distribute them.
Everything is so entwined, more than we were ready to recognize, that only global solution may apply successfully to help out of this situation.
And the same is for the much requested intelligence on what will happen of several businesses and industries.

AHEAD mission is to contribute to generate this knowledge collecting the unfiltered voices of individuals and translating them into insights.
This won’t be a single shot research but it is an ongoing process following the fluctuation of opinion, thought, feelings.”

See you on April 16^th at 5PM CET
Via Zoom or live on the Facebook page of The Student Hotel Firenze.

And, bring your own cup!

This invitation is for you only if…
You are willing to know more about start-up in fashion
You are wishing for a more availability of cool sustainable fashion online
You are ready to jump to the support of young fashion, innovative entrepreneurs
Take note!

April 9^th 5pm CET
Zoom webinar or Facebook live on the page of The Student Hotel Firenze
I will be in conversation with Ludovico Durante, co-founder of Staiy, a start-up focusing on innovative sustainable fashion e-commerce

“Staiy is a marketplace, an alliance of brands standing for the same values.
It’s the discovery of sustainable fashion pieces from the latest designers, materials, and concepts. Because our resources matter.
It’s a tailor-made experience on your unique style, thanks to AI technology. Because you matter.
It’s reinvesting rewards in environmental, economic and social change. Because we want to stay here, a little more.
This is us, a little more than your everyday marketplace.
Staiy.”

Staiy roots around three concepts which can be found in its name: Style, Sustainability, AI.

I met the Staiy team during a mentoring round at an accelerator in Milan. They founded their company in Berlin, where they live. They scout brands on the basis of a questionnaire made of 62 questions.

They say about this:

“In our Staiy Sustainability Evaluation, brands disclose their practices under each pillar, allowing for an assessment of the brand’s footprint through their value chain. Beyond the evaluation, we screen the brand’s certificates and compare publicly available information with declared practices to determine the transparency of a brand. Only the ones that meet the standards are accepted.

The questionnaire consists of 62 quantitative and qualitative questions in which each question is integrated with two UN Sustainable Development Goals (SDGs) and categorized into our 5 Pillars: Water, Air, Materials, Work Conditions, and Commitment. “

Because a Different Fashion is possible!

A very exclusive invitation.
Are you Curious?
Willing to see fashion outside the box?
Tired of the conventional point of view on luxury?
Crazy for webinar series?
Then this occasion is for you!

I am pleased to invite you to the first Fashionable Espresso Club goes Online webinar.
The talk is hosted by The Student Hotel in Florence via Zoom and in their Facebook page.
When? Thursday, April 2^nd 5pm CET

I will talk with the amazing Marina Savarese – Slow Fashion Designer, Writer, Lecturer at Polimoda

Marina Savarese, with her pink and curly hair, is a staple in the sustainable fashion movement in Italy and abroad. She lives half of the year in Tuscany and half in Ibiza. She designs and makes clothes, hair accessories and swimwear, she co-founded Sfashion, a platform highlighting small and sustainable creators of clothes and accessories.

Follow Marina on her Instagram account where you will discover beautiful sea view houses, lots of colourful and joyful fashion, her love for writing and, last but not least, how much she believes and spends all her energies in walking the talk of sustainability.

She loves cats and she also shares all the tips about living the good life in Ibiza, if you need to lighten up a gloomy day she is the got to person that raises the good questions in a very passionate way.

Small is beautiful and when you are part of a special world like the one of Marina is even better!

Join us in the “Curiosity moves Mountains” conversation

on how we can contribute
to a new fashion mindset,
to the opening of a new fashion virtuous circle,
to the power of thinking there is no box,

We strongly believe we can make Fashion an exciting industry while respecting Mother Nature gifts.

Bring your own cup and let’s stay together! 
Zoom In! 

When? Sunday December 15^th 2019 from 4pm to 5.30pm
Where? The Student Hotel in Florence, viale Lavagnini. See you At The Collab reception
Why? To share fashion insights

Welcome to the first live meeting of The Fashionable Espresso Club, founded by Susanna Nicoletti to provide a shed to the discussion on how to make fashion and luxury evolve with new ideas, processes and tools.

This is the club where fashion and luxury insights are shared in a cozy and funny environment, in a place where open minds are welcome and free discussion is encouraged: the Student Hotel in Firenze, Italy.

The Fashionable Espresso Club aims at mixing together people passionate about fashion, interested in luxury and willing to get in depth of some of the hottest topics of the moment.

The mission of this club is to create a community of like-minded people willing to make the world a better place, to promote the change of fashion and luxury into a more sustainable, meaningful industry.

Sharing ideas and helping them come true is our mission. Focusing on all the innovation tools available to encourage constant change and evolution in the industry, to mix the curiosity, the enthusiasm and the motivation that have no age and no boundaries our objective.

The more we are, the stronger we get!