Fashion and the Dorian Gray Syndrome

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“Yes, Mr. Gray, the gods have been good to you. But what the gods give they quickly take away. You have only a few years in which to live really, perfectly, and fully.
When your youth goes, your beauty will go with it, and then you will suddenly discover that there are no triumphs left for you, or have to content yourself with those mean triumphs that the memory of your past will make more bitter than defeats. Every month as it wanes brings you nearer to something dreadful.
Time is jealous of you, and wars against your lilies and your roses. You will become sallow, and hollow-cheeked, and dull-eyed. You will suffer horribly….

Live! Live the wonderful life that is in you! Let nothing be lost upon you.
Be always searching for new sensations.
Be afraid of nothing. . . .
A new Hedonism — that is what our century wants.
You might be its visible symbol.”

Fashion brands are very much involved in a quest for youth.

Dorian Gray sabotaged himself while trying to destroy his real self, the one getting old.

Instead of making the best out if its life, he ruined it chasing an illusion.

Time to wake up and start doing a great daily


Time to accept and take care of all the customers?

Time to leave age obsession?