Gianvito Rossi is a very discreet designer who prefers travels and meetings with key partners rather than interviews and public appearances.

Son of Sergio Rossi, he has shoemaking in his DNA.

He founded his eponymous brand in 2006 and, after 12 years, he manages a very healthy and highly appreciated company:

• making an estimated 100 million euro turnover (it was 84 million in 2016, with a growth rate vs previous year of 30%)
• 13 directly operated stores
• great online distribution: Net-à-porter, Mytheresa, Luisa Via Roma
• prestigious partners such as Bergdorf Goodman, Selfridges, Harrods
• 200 employees

Gianvito vision is sharp.

“It’s really not that hard to design a crazy shoe,” he posits. “You just keep adding more and more detail. But at some point you have to ask, is that elegant or modern?” he said to Daily Telegraph Lisa Armstrong in 2016.

The company has overtaken Sergio Rossi, founded by his father who left it to PPR in 2005.

Sergio Rossi, following the most recent interviews of its CEO, has:

• 62 million euro turnover in 2017
• 45 directly operated stores
• 110 shoemakers at the factory + backoffice employees

The Rossi family business acumen shines as one of the best case histories of made in Italy.