How the language of luxury business has already changed

Where are those ones who invaded our social media, marketing plans and business opportunities obsessed by Millennials?

Where are all the meaningless magazines just showing up skinny models and must-have bags?

Where are those obsessed by China (especially for their hidden supply chain)?

Where are the fashionistas going like headless chickens from a party to another, kindly sponsored by fashion brands?

Where are the super models and the go-to fashion and resort shows?

Where are the red carpets and the super expensive events?

Where are the Gen Z due to replace Millennials?

Where are the multi-million dollars concept stores and e-commerce?

Where are the product launches?

Are you sure, dear fashion and luxury brands that you just want to resume where you left a couple of months ago?

Karl Lagerfeld is at the helm of the French legendary brand since 1983, he’s a legendary designer who left an indelible trademark in the fashion industry.
He works for Chanel and Fendi as well as for his eponymous contemporary brand.
There will come a time when changes will have to happen at Chanel as well and a new designer will have to take over some or most of the duties of Lagerfeld.

Phoebe Philo could be the perfect women’s designer to become the next designer at the French luxury maison.

Simply because:

• she is a visionary and a contemporary woman who could take the brand to the next step with a French touch
• she has a proper luxury attitude needed by a French uber luxury maison
• she is great in launching successful accessories
• she always starts from the vision of the Brand and declines it in all the product categories

This challenge could be very strategic for Phoebe as well as she should rework some of her too conceptual, minimal, essential features of the style she successfully imposed to Celine.
On the other side having managed well the transition from Chloe to Celine, there is good hope that she will do the same for the next chapter of her luxury life.

Maybe she will take a sabbatical and will come back at the right time?

LVMH Moynat CEO is right on luxury brands and pretty questionable on women customers segmentation

Authentic Luxury Brands Should Be ‘Slow,’ According to Moynat CEO

In brief luxury is:
1. Slow and niche
2. Balance between productivity and quality
3. No sales and revenues obsession (Steve Jobs anyone?)
4. Specific target of customers=5% High Net Worth Individuals
5. Streamlined distribution
6. No plans for e-commerce launch

On the other side is it really true that “Chinese ladies are relatively more independent and resilient than Western women, and have more autonomy when making decisions” or is he just fishing for compliments?

Probably it’s just a matter of luxury products life cycle/regions of the world and not an issue on Western and Chinese ladies