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	<title>fashion brand relaunch Archives - SUSANNA NICOLETTI</title>
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		<title>#Valentino or The Benchmark for Luxury</title>
		<link>https://www.susannanicoletti.com/dont-miss/valentino-or-the-benchmark-for-luxury/</link>
		
		<dc:creator><![CDATA[daniela]]></dc:creator>
		<pubDate>Fri, 02 Feb 2018 14:13:07 +0000</pubDate>
				<category><![CDATA[don't miss]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[fashion brand relaunch]]></category>
		<category><![CDATA[luxury benchmark]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[valentino]]></category>
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					<description><![CDATA[<p>The post <a href="https://www.susannanicoletti.com/dont-miss/valentino-or-the-benchmark-for-luxury/">#Valentino or The Benchmark for Luxury</a> appeared first on <a href="https://www.susannanicoletti.com">SUSANNA NICOLETTI</a>.</p>
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										<content:encoded><![CDATA[<div class="grve-section grve-primary-1" data-section-title="" data-section-type="fullwidth-background" data-image-type="none" data-full-height="no"><div class="grve-row grve-bookmark"><div class="wpb_column grve-column grve-bookmark grve-column-1"><div class="grve-element grve-text"><p>Valentino has a glorious heritage, an amazing present and a shining future.</p>
<p>Why?</p>
<ul>
<li>it’s owned by a very discreet and smart fund that deeply respects the luxury expertise of the company managers and their long term strategy</li>
<li>Stefano Sassi, the CEO, loves being backstage and talking with facts and figures</li>
<li>it is still personally supported and inspired by the founders, Valentino and Giammetti</li>
<li>it has created beautiful iconic products</li>
<li>Pier Paolo Piccioli is driving the brand to new heights (the last Paris Haute Couture show got an enthusiast standing ovation)</li>
<li>they are growing steadily and with a long term vision</li>
<li>the advertising campaigns are inspiring with a link with the past (see the Gilles Bensimon 1988 campaign with Yasmin Le Bon)</li>
<li>the Brand is still chic and cool and not too fashionista nor polarizing</li>
<li>the brand image is fresh and appealing to a transversal target</li>
<li>the jetsetter, Rome, Italian lifestyle meets an international audience of cool people, celebrities and bloggers approach is very distinctive and impactful</li>
<li>the collections are very powerful and wearable</li>
</ul>
<p>The Best-in-Class. A great example for many competitors.</p>
</div><div class="grve-element grve-align-left"><a class="grve-btn grve-btn-medium grve-square grve-bg-primary-1 grve-btn-line" href="https://www.susannanicoletti.com/the-fashion-dispatch/" target="_self" style=""><span>VIEW ALL POSTS</span></a></div></div> </div><div class="grve-background-wrapper"></div></div><div class="grve-section grve-feature-footer" data-section-title="" data-section-type="fullwidth-background" data-image-type="fixed-bg" data-full-height="no"><div class="grve-row grve-bookmark"><div class="wpb_column grve-column grve-bookmark grve-column-1"><div class="grve-element grve-image grve-align-center" style=""><img fetchpriority="high" decoding="async" width="2000" height="1040" src="https://www.susannanicoletti.com/wp-content/uploads/2018/02/valentino.jpg" class="attachment-full size-full" alt="" srcset="https://www.susannanicoletti.com/wp-content/uploads/2018/02/valentino.jpg 1x,https://www.susannanicoletti.com/wp-content/uploads/2018/02/valentino.jpg 2x" /></div></div> </div><div class="grve-background-wrapper"></div></div>
<p>The post <a href="https://www.susannanicoletti.com/dont-miss/valentino-or-the-benchmark-for-luxury/">#Valentino or The Benchmark for Luxury</a> appeared first on <a href="https://www.susannanicoletti.com">SUSANNA NICOLETTI</a>.</p>
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