I recently had inspiring conversations for my webinar series “The Fashionable Espresso Club” with fashion  start up, all focused on promoting a sustainable approach to fashion.
They are niche and very well thought and managed by unconventional people willing to create a fashion world integrating creativity with environmental awareness

Iris Skrami of Renoon, Ludovico Durante of Staiy, Marina Savarese of Sfashion have very different backgrounds and all of them are happy to devote their time to creating meaningful business in fashion.

Because, yes, there is a way to match meaning and business.
This was taught to all of us by the great Guy Kawasaki who famously stated “make the meaning, don’t look for the money”, which is a smart way to do business creating a loyal community first.

With these special guests we talked about:
– the power of curiosity, how it can move mountains and how it is important to explore as “there is no box”
– “who cares wins” in the long term and why doing good business is a win-win situation
– building a meaningful present and tomorrow thanks to a mindful and proactive way of managing fashion business

Sustainability cannot just be a trend, it has the greatest opportunity of becoming authentic lifestyle. Now