What scares the most the fashion system today?

The economic crisis?
The retail shutdown?
The new customer attitude?

No, it is scared by change

And it wants to go back to “a new normal”…

But is it normal that fashion, the most hectic and supposedly creative industry is unwilling to drive change and desperately agonizing for getting back to the glorious past?

Why the fashion industry abandoned the pioneering spirit that made its success, the unstoppable quest for beauty and the will to inspire people just to get stuck in an ivory tower of privilege and self-referral?

Because it cannot allow to lose privilege and established positions.

Because diversity and inclusion are just superficial beliefs.

The fashion industry is losing its appeal because it is giving up on understanding the reality.

When I read things like this –
“If the current crisis has taught us anything, it is that new for the sake of the new is just a PR stunt; that the urge for senseless change is a toxic marketing trick”
– written on one of the key media in the industry by one of the brightest minds (Angelo Flaccavento on BoF) I think that something risks to go very bad.

It’s not the urge for senseless change…

it’s the need to understand that THE WORLD HAS CHANGED FOR GOOD

It is news of today that Prada created a Diversity and Inclusion Advisory Council co-chaired by director Ava DuVernay and artist Theaster Gates.

“Prada is committed to cultivating, recruiting and retaining diverse talent to contribute to all departments of the company,” Miuccia Prada, CEO and Lead Creative Director of Prada said in the statement. “In addition to amplifying voices of color within the industry, we will help ensure that the fashion world is reflective of the world in which we live.”

Following a backlash because of windows props judged racially offensive by the black community.

Something similar happened to Gucci recently for a balaclava.

Spike Lee said he will no longer buy Prada or Gucci until the brands “hire some black designers”…

Prada took a remarkable step that unfortunately won’t solve the issue.

Because it’s not supporting one skin colour rather than another one that things will improve and fairness and respect will be established.

It’s Equal Opportunities what is most needed in Fashion.

Not a misleading definition of Diversity.

Equal opportunity is treating all employees and applicants for employment equally, without discriminating in terms of race, sex, religion (Collins Dictionary).

And recruiting people because they are talented.

With no discrimination. At all.