The Hermès-Margiela collaboration as seen by Pierre-Alexis Dumas

“Jean-Louis Dumas …knew that he constantly needed to revive the perception and understanding of the brand through creativity. He was always telling me that Hermès needs to change all the time to remain true to its spirit.”

“My father later said: ‘Hermès has always been a house of hashtag#innovation. It is what has kept us alive through time. Martin has fit into this ‘tradition of innovation’. ”

“The Hermès continuity is evolution, not revolution.”

You are not in the digital assets.
Not even in the stellar growth or disruption in creativity.
You are not a need a company can discover when stagnating.

Not an objective a CEO can impose from above.
Nor creating “shadow cabinets” of Millennials to inspire closed minded executives.

You are not hiring Generation Zers.
Not even disregarding marketing or branding as “fluff”.

Not trying to be sustainable when you know that raising product volumes goes against the concept but drives sales.
Not about improving the quality of the products nor just barely tolerating the idea of a customer experience.

It’s not about smart working or condescending gyms and libraries in the office.

You can be only found in #fashionbrands nurturing a specific MINDSET.

Innovation is “the introduction of new things or methods”
Mindset is “an attitude, disposition, or mood. An intention or inclination”.

Before changing things just to go with the flow, a company must have a mindset deeply rooted in change, evolution and innovation.
At all levels and domains.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” (Coco Chanel)

#inspiringinnovationinfashion